OPTIMALISASI KEBERLANJUTAN ZONA USAHA DESA BELIMBING MELALUI INTEGRASI DIGITAL

Fikri; Vanny Aulia; Friti May Sandi; Ranny Anggraeni Rahmawardani; Ani; Nurul Aurila Mafaza; Iis Khurniati; Chairun Nissa; Suwandi; Suhendri; Eka Altiarika

doi:10.35438/semnas-pkm.v1i1.100

Fikri Fahrudin
Vanny Aulia
Friti May Sandi
Ranny Anggraeni Rahmawardani
Ani
Nurul Aurila Mafaza
Iis Khurniati
Chairun Nissa
Suwandi
Suhendri
Eka Altiarika

DOI: https://doi.org/10.35438/semnas-pkm.v1i1.100

Keywords: zona usaha, integrasi digital

Abstract

The strategy for developing MSMEs (Micro, Small and Medium Enterprises) in facing the global market is in great demand by many people in Indonesia. Belimbing Village, with its abundant local resources, faces unique challenges and opportunities in the digital age. This article focuses on how digital integration can be an important tool in empowering and optimizing business zones in the village. Through digitization, residents of Belimbing Village are empowered to market their products to a larger audience, while ensuring long-term business continuity. The integration strategy includes the use of social media and web-based platforms. The community's need for increasingly complex information, social media can be used as a marketing medium to support business activities and facilitate and strengthen the function of communication to the public. With this approach, not only is the economic potential enhanced, but also the sustainability of the local environment and culture is maintained. Digital integration, in this context, is not only about technology adoption, but also about how to combine tradition and innovation to ensure the economic sustainability of Belimbing Village.

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