REVITALISASI EKONOMI MASYARAKAT MELALUI PEMANFAATAN POHON RUMBIA (Metroxylon sagu) SEBAGAI BAHAN BAKU PEMBUATAN KUE SAGU MELALUI PEMANFAATAN MARKETPLACE

Abstract

Economic revitalization is an activity carried out to revive the economy which can increase productivity and added value. The rumbia tree is a natural resource that is very influential for human life, including the benefits of being processed into sago. The rumbia tree can also generate income for the community, especially in Air Menduyung Village through the use of sago cake products. In an effort to increase the ability and potential of the community so that the community can realize themselves in developing in the economic and socio-cultural fields. This study aims to look at the economic increase in the sale of sago cakes through online media (marketplaces). The resulting sago cake products can be sold more widely and reach consumers in various regions. This study uses research methods with descriptive analysis techniques. Data collection techniques used are observation and interviews. Conduct preliminary research to understand how rumbia trees can be processed into quality sago cake raw materials. With the right strategy and strong commitment, this product has the potential to have a positive impact on the local economy, protect the environment, and promote regional products through the marketplace sustainably.